Alpha Singapore (Alpha SG) is a Christian non-profit organization that prides itself of being a safe space for people of all walks of life to ask questions and have conversations about life, faith and God. Hoping to connect and spread the Christian word to a younger market, they teamed up with Thinking Faith, another Christian organisation that tackles the big questions and popular issues of the day through the lens of Christian message.
Alpha Singapore and Thinking Faith wanted to create a digital video series that would tackle common Christian topics. However, each ministry’s established branding needed an innovative approach on how each video would be presented, without overpowering one another.
Through the collaborative efforts between the two ministries, an animated video series that found a common ground in their visual language was created. This was achieved by using various paper-like textures and drawing elements (such as handwritten fonts, animated ink drawings) for the video’s art direction to provide a raw and open canvas for discussion about common topics and questions about faith.
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