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NovaLearn is a safe, interactive online learning space with a mission to break the limits of education driven by a singular belief - that every child should be celebrated for their individuality. Through its video-based resources, NovaLearn was bent on breaking the limits of education, by cultivating the child’s individuality and creativity through its philosophy of “Learn Anything. Be Everything”.
The NovaLearn was looking to create a fresh and distinct brand identity to allow its online presence stand out from other educational gamified platforms, but still appealing to different types of audiences: the community of online learners (pre-teens and teens) and the purchasing group (the parents). For the brand to speak through a spectrum of ages, an energetic, vibrant and colourful creative direction that utilised the brand’s forward-looking nature and fun-packed personality when it comes to life in an online space or printed marketing assets.
Come back soon for more details on NovaLearn's case study.