Since opening its doors in 2015, Lyfe Clinic has made a name for itself as a quaint one-stop solution medical aesthetics clinic. But it was time to reintroduce itself with a modern yet recognisable look. See how we used data and creative to develop a new website and strengthen their presence on social media.
A new visual identity kicked off by developing it based on the doctors’ inherent personalities: friendly, knowledgeable and fun! Keeping our promise to not throw the baby out with the bath water, their lotus flower motif in the logo was maintained as it symbolised life rejuvenation but redesigned it in a much cleaner and legible manner. Another distinct feature that wasretained was the prominence of purple – synonymous with the brand. However, it was reintroduced with complementary hues of blue, green, pink and grey to instil confidence, friendliness and trust among their customers, but also to provide a cohesive visual system, when the brand went fully digital.
Online information about medical aesthetic clinics can be overwhelmingly filled with medical jargon as well as dull and cold images. Coupled with a misconception that medical aesthetics treatments are painful and only for the elites, we used friendlier messaging by focusing on human imagery and simple, conversational language for Lyfe Clinic’s digital platforms to change the conversation around medical aesthetics. With its new visual language, Lyfe Clinic was able to connect on a deeper and more personal level with its customers. Crystallised through the redesigned visual system, this is fast establishing Lyfe Clinic as one of Malaysia’s most knowledgeable yet approachable medical beauty provider.
